SEATTLE
Brand Identity + Print
To revitalize the city’s image by developing a cohesive, modern brand identity that reflects its unique culture, values, and vision for the future.
Project Overview
The Objective
To create a graphic identity for Seattle with inspired elements of the seaports and ships in Puget Sound, and visualize the outcome of the identity design to social media graphics, merchandise, and signage.
A sans-serif logo and graphic component were designed, drawing inspiration from maritime ports and ships. Bright blue and green, paired with gray tones reminiscent of Pacific Northwest skies, create a modern brand and applications that align seamlessly within the scope.
The Solution
